Chevy Equinox EV Forum banner
1 - 20 of 25 Posts

· Registered
Joined
·
79 Posts
Discussion Starter · #1 ·
Tire Wheel Car Vehicle Grille


Just like Ford expanded the Mustang name to include the Mach-E, Chevy and GM are reportedly going to be doing the same thing with the Corvette.


  • The next move for GM with its valued Corvette nameplate will be to launch a Corvette subbrand.
  • It will include a four-door "coupe" and a sporty high-performance crossover to partner the upcoming two-seater Corvette EV.
  • The new Corvette lineup will be positioned well above its rivals, such as a future trio of electric Mustangs.
What's in a name? When you are a carmaker, the answer is: everything. Arguably, people buy a BMW or a Benz at least as much for the name as for the car itself, and the same goes for Corvette. In terms of brand value, Corvette is among the auto industry's most heralded and valued nameplates, and yet it currently only pulls a small percentage of the potentially huge profit. But according to those in the know, this is going to change.

We have already seen the new Z06, and there are several more versions of the C8 still to come, including a possible E-Ray hybrid, the revived ZR1 and the even more extreme Zora hybrid named after Zora Arkus-Duntov, father of the original C1. There's also a Corvette EV on the horizon slated to use GM's Ultium architecture.

Step two of GM's Corvette brand strategy is even more ambitious and far-reaching. Starting in 2025, GM plans to launch a Corvette brand that will also include a sleek four-door coupe and a brawny crossover. Both of these future new Vettes will be EVs.

Sports cars are useful image builders and sometimes very profitable, but as Porsche proved in the early 2000s with the Cayenne SUV, there's a lot of profit to be made stretching the brand into other vehicle segments. Played intelligently and with authenticity, the name Corvette should be a license to print money. At a point in time when Ferrari and Maserati and Porsche are all offering one or more SUVs—the antithesis to the hard-core sports cars that put them on the map in the first place—why shouldn't Corvette also consider building sedans, crossovers or, heaven forbid, even pickups.
 

· Administrator
Joined
·
585 Posts
"Their description of the tech going into the new family of Corvettes does sound appealing, though. It includes “battery packs with high energy density, superfast software, a patented cooling concept, staggered Lego-like topographic packaging, miniaturized componentry, ultra-efficient inverters, high-revving electric motors, an 800-volt electrical system that provides up to 350 kW of charging power, a two-speed transmission, brake-by-wire, multi-mode four-wheel steering, and torque vectoring.”

https://jalopnik.com/chevy-will-reportedly-launch-a-corvette-sub-brand-with-1849833014
 

· Registered
Joined
·
34 Posts
View attachment 236

Just like Ford expanded the Mustang name to include the Mach-E, Chevy and GM are reportedly going to be doing the same thing with the Corvette.


  • The next move for GM with its valued Corvette nameplate will be to launch a Corvette subbrand.
  • It will include a four-door "coupe" and a sporty high-performance crossover to partner the upcoming two-seater Corvette EV.
  • The new Corvette lineup will be positioned well above its rivals, such as a future trio of electric Mustangs.
What's in a name? When you are a carmaker, the answer is: everything. Arguably, people buy a BMW or a Benz at least as much for the name as for the car itself, and the same goes for Corvette. In terms of brand value, Corvette is among the auto industry's most heralded and valued nameplates, and yet it currently only pulls a small percentage of the potentially huge profit. But according to those in the know, this is going to change.

We have already seen the new Z06, and there are several more versions of the C8 still to come, including a possible E-Ray hybrid, the revived ZR1 and the even more extreme Zora hybrid named after Zora Arkus-Duntov, father of the original C1. There's also a Corvette EV on the horizon slated to use GM's Ultium architecture.

Step two of GM's Corvette brand strategy is even more ambitious and far-reaching. Starting in 2025, GM plans to launch a Corvette brand that will also include a sleek four-door coupe and a brawny crossover. Both of these future new Vettes will be EVs.

Sports cars are useful image builders and sometimes very profitable, but as Porsche proved in the early 2000s with the Cayenne SUV, there's a lot of profit to be made stretching the brand into other vehicle segments. Played intelligently and with authenticity, the name Corvette should be a license to print money. At a point in time when Ferrari and Maserati and Porsche are all offering one or more SUVs—the antithesis to the hard-core sports cars that put them on the map in the first place—why shouldn't Corvette also consider building sedans, crossovers or, heaven forbid, even pickups.
This makes sense to me. If it is marketed right, it could be a great source of revenue for GM and lots of exciting choices for consumers.
 

· Registered
Joined
·
37 Posts
"Their description of the tech going into the new family of Corvettes does sound appealing, though. It includes “battery packs with high energy density, superfast software, a patented cooling concept, staggered Lego-like topographic packaging, miniaturized componentry, ultra-efficient inverters, high-revving electric motors, an 800-volt electrical system that provides up to 350 kW of charging power, a two-speed transmission, brake-by-wire, multi-mode four-wheel steering, and torque vectoring.”

https://jalopnik.com/chevy-will-reportedly-launch-a-corvette-sub-brand-with-1849833014
I love it and think it will go a long way to help them bring more customers to the brand.
 

· Administrator
Joined
·
585 Posts
I love it and think it will go a long way to help them bring more customers to the brand.
I can see it working for Corvette with a number of variants all based around sports/super car performance. A variety of power trains (mid-engine, EV/gas hybrid, EV), a variety of body styles (2 door, 4 door).

Does this mean they would do trucks, vans? Doubtful. Those = not sports/super car. An El Camino concept car just for fun? Maybe, but probably not. That would seem off-brand even toy-like to me.
 

· Registered
Joined
·
269 Posts
I would need to see what it looks like in person to make my final judgment. Porsche was one of the first to make a 4 door model they didn't dare to tarnish the Carrera name. They simply used a totally different name for their model and it was finally accepted by many. Aston Martin used an older name on a new 4-door sedan a few years back and the model was axed. The Ford Mustang Mach E was given a lot of criticism for using the pony's name with decent but not excellent sales. I just hope Chevy designs the extra doors to make it look seamless and not awkward if they're going to gamble on using the Corvette name.
 

· Registered
2019 Chevy Volt LT with 7.2 kW Charger
Joined
·
147 Posts
Ever own a Corvette?
I know the history of the Corvette, My family currently owns a 53, my mother owned several generations of them, and half my family worked for GM.
My question was not on looks, or style, it's on names, the Stingray has been part of Corvette since 63 and any new sub-bran off-shoot should use that as a starter.
 

· Administrator
Joined
·
585 Posts
I know the history of the Corvette, My family currently owns a 53, my mother owned several generations of them, and half my family worked for GM.
My question was not on looks, or style, it's on names, the Stingray has been part of Corvette since 63 and any new sub-bran off-shoot should use that as a starter.
My dad had two Corvettes, a 1953 and a 1954. Had to sell them because he had kids to feed. But I watched him repair fiberglass, make a custom trim part, and enjoyed some rides before they were gone. He loved the cars but loved his family more :)
 

· Registered
Joined
·
43 Posts
I know the history of the Corvette, My family currently owns a 53, my mother owned several generations of them, and half my family worked for GM.
My question was not on looks, or style, it's on names, the Stingray has been part of Corvette since 63 and any new sub-bran off-shoot should use that as a starter.
So that's a no to my question.
 
1 - 20 of 25 Posts
Top