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GM is expecting their Ultifi software will bring them a lot of money over the next few years. They're expecting that by 2030 it will bring $20-$25 billion in updates and subscription services.

https://gmauthority.com/blog/2022/0...annual-software-and-services-revenue-by-2023/

GM is hoping to generate massive profit by offering various software-as-a-service products in its vehicles going forward, which will be delivered to customers through its connected Ultifi software platform. The automaker provided a clearer picture of its SaaS strategy in its Q2 2022 earnings report, outlining plans for Ultifi and its various paid connected features to generate up to $25 billion in revenue annually by as early as 2030.

Ultifi is an in-vehicle software platform that’s being rolled out to certain GM internal combustion engine models and EVs for the 2024 model year. The software will support various paid GM vehicle apps and features and will also support apps from third-party developers and companies. While certain Ultifi apps will be offered by GM, such as paid vehicle comfort and convenience features, the automaker will have a revenue-sharing model for paid apps developed by outside companies.
 

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Yeah, not looking forward to being subscriptioned to death. But it's a good business move depending on how low they keep the fees and as long as they don't start decontenting the car features so everything is a subscription. You want FM on the radio? Sure, that's a monthly subscription....
 

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BMW caused an uprora some years ago when it added a subscription service for heated seats. It then clarified that if you bought the heated seat trim level, no subscription was needed.

One possibility is to equipe every car with all the goodies. For those that did not get some of those when they bought the car, they could turn it on later as a subscription service. Imagine you bought the car without heated seats and later changed your mind. You could "add" them a year later via subscription.

On the other hand, GM is lately requiring new GMC, Cadillac and Buick owners to buy 3 years of the "optional" OnStar service. Optional but mandatory, got it? It's a price increase disguised as something else.
 
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